Organic search traffic is what you want for your website because it’s targeted. Organic traffic is the number of visitors your site generates from people clicking on your webpages when they come up from search engine results. When searchers type a question, word, or string of words into a search engine, they will get a set of results showing the ads and pages related to the search query. In this guide, we’ll cover the basic metrics that marketers can use to measure SEO performance and results.īelow, we’ll take a closer look at how you can measure your SEO results, specifically: You need to keep tracking the results, as well. But having an SEO strategy and implementing it is only the first step. In our State of Content Marketing Report, we’ve established that SEO is still one of the most efficient digital marketing tactics. Hence, implementing an effective SEO strategy is a strong start to boosting your website’s visibility, growing your organic traffic, and attracting new customers. Whether you’re a freelance photographer or party supplier developing an e-commerce site, having a digital presence is an essential component of your inbound marketing strategy.
This is why SEO is also the practice of attracting quality traffic to your website. Ideally, you want your content at the top of a search engine’s results for keywords relevant to your product or services. Search engine optimization ( SEO) is the process of optimizing your webpages and content to rank high on a search engine.
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